LinkedIn serves as a social platform for professionals to connect, interact and engage. Because those in the commercial real estate industry rely heavily on relationships, it is easy to see why LinkedIn proves to be a valuable tool. Based on the referenced article by Rebekah Radice, “How to Use LinkedIn to Boost Your Real Estate Business,” I would like to offer advice on how to leverage the power of LinkedIn.
To begin with, your LinkedIn profile should reflect who you are and what you do. This includes your experience, all relevant skills and training, your role and responsibilities within your organization and personal interests. The more detail, the better. After you establish connections with your friends and current clients, you can request recommendations or referrals; this is a great way to broaden your network. You can also research companies within your market through LinkedIn’s advanced people search feature by filtering your results. Having connections is great; however, you will get the most value by engaging with your contacts. You can join commercial real estate groups, such as “NAIOP, The Commercial Real Estate Development Association” or “CRE Finance” and participate in group discussions. You can follow commercial real estate company pages, such as Largo Capital, to stay up to date and informed on the company, as well as, industry trends. Largo’s company page provides expert insight from our analysts, interesting articles, press releases and company news. You can also “Like” or comment on the status of your connections or message them directly if you would like to discuss a potential project. Overall, LinkedIn is a vast resource that provides business professionals with the opportunity to build a network of useful contacts, gain industry insight and grow their business.